I’m sitting in a national coffee chain. I don’t want to say their name because we’re not into giving free [...]
I’m sitting in a national coffee chain. I don’t want to say their name because we’re not into giving free publicity. Anyhoo this coffeehouse is an interesting place. As a business model it makes no sense. Free WI-FI, free electricity, freenclean restrooms, free untimed lounging on comfortable furniture…How do they make money? It’s better than your parents basement, I can hang out here all day and not once have anyone judge my life’s choices or yell at me about filling out an application at The Home Depot, which I could do online with the free WI-FI, I’m just holding out for something better.
What a lovely social gathering spot it is. Dozens of people gather, sit together, turn on their internet devices and communicate with people at other Star…Coffehouses around the world. And what price do we pay for this “free” set up you ask? They request so little of us, we need only learn strange and wonderous measurements such as “tall” “vente” “grande” use them in sentences and incorporate them into our vernacular. Is that so bad? I for one feel better knowing that at Star…I mean the coffeehouse I pack a tall member. Tall is the new small! And as for terms like Macchiato and Frappachino, I resisted saying them at first but now I have to tip my cap to Star…Wow, almost said it! I must tip my cap to said coffeehouse for giving us our 2 newest no alcohol based stripper names.
Oh sure McDonald’s has better breakfast sandwiches and Dunkin Donuts has better coffee and yes I prefer the pastries at The Coffee Bean (Located on the west coast, it’s an excellent chain that I highly recommend) this coffeehouse, who’s name I wish that I could say, is one wacky business model that works. Now if you don’t mind, I’ve got a Grande Frappachino brewing and I see the restroom is finally free. Until next week I leave you with this thought – If Brad Pitt dropped two dollars and you picked them up, would that be your money or the Star’s bucks? Hey, take that judgemental look off of your face! You try writing a blog every week!!!